SHOW ME THE MONEY
Have you ever wondered why traditional football team sponsors have been replaced with online gambling firms? The wide reach of the web has increased revenue for high street firms and brought numerous new companies into the market. Turnover for football betting in UK alone was recorded @ £10.2b in 2022.
Despite the number of online betting firms it is almost impossible to differentiate one from another as they compete to empty your pockets and pollute the sites with loathsome casino games.
The Rise of Head to Head Betting
Fan Duel was founded in Edinburgh in 2009 with $1.2m. The 5 founders knew the industry was ready for some inovation and went on to build an online sports betting business with a majority market share across North America before being purchased by Flutter Entertainment (previously Betfair & Paddy Power). In 2020 it had a market value of $11.5b.
We believe there is a space in the market for those interested in personalised betting, in an environment free of casino games, where you can engage with named individuals on a one to one basis. This landscape provides an opportunity to seriously disrupt the online betting industry with a fresh and ethical approach which will can provide a great opportunity for early investors.
REVENUE
Just like the house in a game of poker, we take a rake. Revenue will also be generated from our pool betting games. This allows us to maintain the site and run a profitable and ethical business.
We run a low cost digital business; our costs relate directly to traffic so overheads are low. If you are waiting for us to sponsor a football team or run TV adverts, please don’t hold your breath while you wait. We aim to drive growth and generate success through our crowd fund investors and social media.
Investment Opportunity
Forget the Bookie is offering punters a stake in the business, a crowd funding bid is being prepared so we have the funds to sustain and expand the business while we grow.
This will be a low cost-high/volume offer so as many of our early users can afford to get invested as possible and share in the reward. Investment qualifies for tax relief through the EIS scheme. If you don’t know what that is, you can relax because you probably qualify. Watch this space for further information.